
Since then, the hysteria surrounding the toys had died a dramatic death. Ty Warner, the elusive founder of Ty Inc., the Chicago-based company behind Beanie Babies, had granted only one major interview, to People in 1996.

Bissonnette walked away empty-handed with a lot of questions. The seller wanted about $50 for a set that 25 years ago could have netted thousands of dollars. He was familiar with Beanie Babies, like any millennial would be, but had never collected them himself. While browsing, Bissonnette spotted cardboard boxes with hundreds of small, pliable toys-bears, monkeys, crabs, and more-each stuffed with plastic beans and sporting a heart-shaped tag.

In 2011, author Zac Bissonnette went to an auction house to find furniture for a condo near the University of Massachusetts Amherst.
